Resume

Education

2022

Emerson College

MA Digital Marketing and Data Analytics

2007

CW Post Campus of Long Island University

BFA Electronic Media

Experience

2019 – Current

Freelance Content Creator

  • Creating blog and social media, and SEO content consistent with client guidelines
  • Pitching new content based on keyword and market research
  • Developing and implementing link building strategies
  • Performing SEO audits

2019

Lone Star School of Music – Austin, TX

Staff Supervisor

● Short term contract position at a music school with four locations
● Responsible for hiring, scheduling, and payroll for music teachers
and front desk staff
● Formalized and documented procedures and policies

2016 – 2019

Aunt Bertha – Austin, TX

Data Quality Specialist and Support Team Lead

● Built, led, and mentored a team of 4 to 10 people
● Spearheaded the creation of a new hire training program
● Streamlined workflow and documented processes for the team
● Scoped and oversaw client projects
● Developed and implemented a task prioritization system

2008 – 2016

Video Caption Corporation – Stanfordville, NY and Los Angeles, CA

Caption Editor and Production Manager

● Managed the workflow of projects from intake to delivery
● Directed the opening of the Los Angeles location

  • Google Analytics
  • Hootsuite
  • Semrush Local SEO
  • Google Data Analysis
  • SEO
  • Local SEO
  • Content Strategy
  • Google Workspace
  • Writing and Editing
  • Canva
  • R
  • SQL

Portfolio

My Works

Customer Personas for Local Board Game Store


Customer Personas for Local Board Game Store

Customer Personas, Digital Marketing


StitchFix Digital Strategy


StitchFix Digital Strategy

Content Strategy, Customer Personas, Digital Marketing, Market Research, Social Media Strategy


StitchFix Competitor Analysis Report


StitchFix Competitor Analysis Report

Digital Marketing, Market Research, Mock Strategy Presentations, Social Media Strategy


Brand Story Analysis for BARK


Brand Story Analysis for BARK

Digital Marketing, Market Research, Mock Strategy Presentations, Social Media Strategy


Mock Presentation for ALDI


Mock Presentation for ALDI

Content Strategy, Customer Personas, Digital Marketing, Mock Strategy Presentations, Social Media Strategy


Bumble Digital Marketing Campaign


Bumble Digital Marketing Campaign

Content Strategy, Customer Personas, Digital Marketing, Mock Strategy Presentations


Local SEO Audit


Local SEO Audit

SEO


The Ultimate Beginner’s Guide to Web Hosting


The Ultimate Beginner’s Guide to Web Hosting

Writing Samples


Opera Philadelphia Case Study


Opera Philadelphia Case Study

Case Studies, Customer Personas, Mock Strategy Presentations

Contact

Get in Touch

Freelance Currently Available


I’m currently accepting clients. Contact me by email or use the contact form below:

hello@emilymccrarymarketer.com